Gianmarco Laviola New CEO of Salov Group

05 February 2025  - Corporate

Gianmarco Laviola New CEO of Salov Group

Milan, February 5, 2025 – Salov S.p.A. – an industrial group among the leading global players and the leading Italian operator in the olive oil sector, owner of the brands Filippo Berio and Sagra – announces the appointment of Gianmarco Laviola as the new CEO of the Group.

Gianmarco Laviola, born in Bari, 53 years old, holds a degree in Business Administration with a specialization in Marketing from Bocconi University in Milan. He boasts significant professional experience gained in major international food and beverage companies. After working at KPMG and Unilever, he held prominent roles at the American multinational Anheuser Busch, where he was responsible for the Budweiser business in Italy and Mediterranean countries. Later, he led Mareblu for the Thai Union Group PCL, and subsequently, the Simmenthal division for Bolton Alimentari. Before joining Salov, Gianmarco Laviola served as CEO of Princes Italia.

With this new appointment, the Salov Group aims to further consolidate its leadership position in both international and Italian markets, with particular attention to strengthening the value of the Filippo Berio brand, a brand with over 150 years of history and a symbol of Italian excellence in the extra virgin olive oil industry. The Filippo Berio brand is present in over 70 countries worldwide and ranks among the top positions in many markets, including the USA, UK, Belgium, Switzerland, and Hong Kong.

“I am excited to take on this new challenge leading Salov, a Group with over a century of history and a prominent role in the olive oil sector. My experience and commitment will be focused on further strengthening Salov’s positioning as a quality leader, promoting sustainable growth while respecting the tradition that defines the Group” said Gianmarco Laviola.

Salov S.p.A. was founded in 1919 by Giovanni Silvestrini, a historic business partner of Filippo Berio, the founder of the eponymous brand, along with a group of entrepreneurs from Lucca. The company quickly became a key reference point for the Lucca region in the global market. Salov is headquartered in Massarosa, in the province of Lucca, and is one of the largest companies in the olive oil sector, with a consolidated net revenue of approximately 518 million euros and 105 million liters sold in 2023. Since 2015, it has been part of the International Group Bright Food.

The Salov Group has always had a presence in the Italian market with the historic Sagra brand and launched, for the first time in Italy at the end of 2019, the Filippo Berio brand, which has over 150 years of history and is globally present, holding leadership positions in the USA and UK, as well as in Belgium, Switzerland, and Hong Kong.6

In Italy, Filippo Berio offers a dedicated product range that meets the increasing demands of consumers for quality, traceability, and sustainability. Thanks to the Berio Method, every stage of the production process is tracked and certified, starting from the fields and incorporating sustainable techniques in integrated production.